Precise, purposeful language crafted for
business, culture, and the public arena.
About
Established by veteran entertainment publicist Andy Snyder, Thinkwell NYC delivers strategic, dynamic, and meticulously crafted written materials for you and your clients.
Andy Snyder — Founder & Principal
A veteran communications strategist and writer, Andy spent a decade-and-a-half as a New York-based entertainment publicist before launching Thinkwell NYC in 2017. He previously served as Creative Director and Vice President of DKC/O&M, one of the theater industry's leading P.R. firms. There, he oversaw public relations strategy for dozens of award-winning and internationally known productions including Hello, Dolly!; A Doll's House, Part 2; The Glass Menagerie; The Front Page; The Humans; A Gentleman's Guide to Love and Murder; Vanya and Sonia and Masha and Spike; The Normal Heart; Sleep No More; and SPIDER-MAN Turn Off The Dark.
He has represented the American Theatre Wing, The Actors Fund, Sundance Institute's Theatre Program, the Curran, and Jujamcyn Theaters. He writes speeches, essays, and public statements on behalf of a wide array of notable figures spanning the political, entertainment, non-profit, and business worlds.
Board & Advisory Roles
Words are all
we have.
— Samuel Beckett
From a single tagline to a complete brand voice — every engagement begins with understanding your audience and ends with language that resonates, persuades, and endures.
Taglines, commercial scripts, and print ad copy that distill complex ideas into clear, memorable messages across every medium.
Concise, compelling professional biographies that engage readers instantly and leave a lasting impression.
Full launch support — from naming and tagline development to establishing a distinctive, consistent brand voice.
Source material recapitulated seamlessly in the voice of a target columnist or publication — well-researched, on-brand, invisible.
Blog posts, scripts, and newsletters tailored to specific audiences and optimized for the platforms where your readers live.
From run-of-show architecture to individual speaker remarks and a master script — plus on-site rehearsal, prompter coordination, and real-time support the day of the event.
Op-eds, essays, and long-form pieces written in your voice — attributed to you, invisible to everyone else.
Announcements written for journalists — with the clarity, urgency, and hook that makes editors pay attention.
Carefully crafted statements for press releases, official responses, and sensitive situations that require exactly the right tone.
Remarks that are memorable, authentic, and perfectly calibrated — for keynotes, ceremonies, and every occasion in between.
Core message development and elegant talking points that ensure every spokesperson communicates with consistency and confidence.
Digital copy from homepage headlines to social posts — language that performs across every screen and every context.
Who We Work With
Thinkwell NYC works with individuals and organizations who understand that language is not an afterthought — it's the strategy itself.
Producers, directors, performers, theaters, and cultural institutions who need their story told with the same craft they bring to their work.
Companies at every stage — from launch to reinvention — that need a voice as distinct and considered as their product.
Leaders, executives, and public personalities who need their words to be precise, authentic, and exactly right for the moment.
Organizations with missions that matter, who need language that moves donors, mobilizes supporters, and makes the case compellingly.
Firms and practitioners who need to communicate complexity with clarity — to clients and to the public.
Whether you need a single press release or a complete communications strategy, every project starts with a conversation.
info@thinkwellnyc.com